Your Strategy Story

Your team will make a thousand decisions this year. A Strategy Story is what they answer to.

Six questions that settle where you'll play, how you'll win and what you'll say no to, run by someone who spent 20 years making those calls inside the business.

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Your Strategy Story

Question 01

What's the situation, and how will it change?

Most teams overestimate their position and underestimate how fast the ground is shifting. This question forces both conversations at once.

Your Strategy Story

Six questions. One story.

The answers align the team and guide day-to-day and strategic decisions.

Six questions. One story.

The answers align the team and guide day-to-day and strategic decisions.

Question 01

What's the situation, and how will it change?

Most teams overestimate their position and underestimate how fast the ground is shifting. This question forces both conversations at once.

Question 02

What does success look like?

Not a vision statement. A destination with a deadline — specific enough that every department knows whether they're on track.

Question 03

Where will we play?

Most companies try to serve everyone. This question forces you to pick your customers, your geography, and your boundaries — then hold the line.

Question 04

How will we win?

A value proposition your competitors can't replicate — because it's built into how you operate.

Question 05

What will stop us?

The barriers you avoid naming are the ones that quietly kill execution. This question puts them on the table before they put you off track.

Question 06

What are we going to do about it?

Initiatives, owners, and KPIs. Every department leaves with Commitments — the specific plays they're accountable for, quarter after quarter.

"What I didn't expect was how quickly it changed the way we talk about ourselves internally. We've got our mission and values framed and up on the walls now. The team is aligned in a way they weren't before. It gave us something to point to — and build from."Justin Copp · President, Brunswick Steel

The work.

Here's exactly how I help.

Strategy Day

A reset for the whole organisation, in a single working session.

Your whole team works through the six questions together, and the trade-offs get settled in the room. You leave with a one-page Strategy Story.

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Strategy Story Foundation

The strategy written down properly, so the annual plan stops resetting it.

For founders. We work through the six questions together, and you end up with the whole strategy in writing, plus a short summary for your team.

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Strategy Story Complete

The same strategy, worked through and landed across the exec team.

For executive teams. The team works through the six questions together, then a workshop gives every department its commitments and owners.

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"Peter brought structure to our thinking. He helped us test our assumptions, find our real market opportunity and build a strategy we could act on. His questions were the right ones, and they gave us the confidence to move forward with purpose."Cory Dawson · Founder, Dark4Racing

Ready to start

Let's see if this is the right fit.

Book a 30-minute intro call. No pitch, just an honest conversation about where you are, what the strategy problem actually is, and whether this is the right engagement for it.