Evaluate Your Organization's AI Readiness
Evaluate Your Organization's AI Readiness
Evaluate Your Organization's AI Readiness
Fractional Executive Leadership
No pressure
—just a brief conversation
Accelerate your business with seasoned leadership—only when you need it. As a former VP of Marketing with over two decades of experience scaling consumer goods brands from scrappy startups to category-defining leaders, I bring both strategic horsepower and executional know-how to your team. My fractional executive support goes beyond marketing—I help unify business, brand, sales, and marketing strategies to unlock momentum and growth. You get a senior operator who’s led from the front, now supercharged by AI to help your organization make smarter, faster decisions—without the cost or commitment of a full-time hire.
— As tested in the wild —
— As tested in the wild —
— As tested in the wild —
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth."
No pressure
—just a brief conversation
Elevate your business with senior leadership expertise, precisely when you need it. As your fractional executive, I bring two decades of experience scaling consumer goods companies from startups to category leaders, providing strategic guidance and hands-on implementation expertise without the commitment of a full-time hire. My unique approach combines a blend of traditional leadership with AI capabilities to accelerate your growth.
Accelerate your business with seasoned leadership—only when you need it. As a former VP of Marketing with over two decades of experience scaling consumer goods brands from scrappy startups to category-defining leaders, I bring both strategic horsepower and executional know-how to your team. My fractional executive support goes beyond marketing—I help unify business, brand, sales, and marketing strategies to unlock momentum and growth. You get a senior operator who’s led from the front, now supercharged by AI to help your organization make smarter, faster decisions—without the cost or commitment of a full-time hire.
Accelerate your business with seasoned leadership—only when you need it. As a former VP of Marketing with over two decades of experience scaling consumer goods brands from scrappy startups to category-defining leaders, I bring both strategic horsepower and executional know-how to your team. My fractional executive support goes beyond marketing—I help unify business, brand, sales, and marketing strategies to unlock momentum and growth. You get a senior operator who’s led from the front, now supercharged by AI to help your organization make smarter, faster decisions—without the cost or commitment of a full-time hire.
Fractional Executive Leadership
Fractional Executive Leadership
Ready to make every decision count?
Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.
Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.
Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.
Let’s create strategies that not only drive results today but set the stage for tomorrow. Reach out, and let’s start building momentum together.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
