Evaluate Your Organization's AI Readiness
Evaluate Your Organization's AI Readiness
Evaluate Your Organization's AI Readiness
Make every decision count.
Make every decision count.
Make every decision count.
Make every decision count.
Strategy and execution for consumer brands, leveraging AI.
Strategy and execution for consumer brands, leveraging AI.
No pressure
—just a brief conversation
Make
Make
Better decisions,
— with —
— with —
better outcomes.
Too many companies get stuck between good ideas and real outcomes. I fix that. I help build strategy, connect the dots across teams, and drive execution that actually moves the needle.
It all starts with better decisions. And better decisions come from clarity around where you're going, alignment across how you'll get there, and the speed to act when it counts. When those pieces click, each decision builds on the last—creating momentum that compounds.
And here’s where AI can help. By combining human intuition with AI intelligence, AI helps you make higher-quality decisions—faster—tightening the loop between strategy and execution so you can move with clarity, act with confidence, and turn every decision into a competitive advantage. Whether you’re starting up, scaling up, or shaking things up, I’m here to help you unify strategy and execution—and weave AI into your decision-making to drive smarter growth.
Let’s make it happen.
Too many companies get stuck between good ideas and real outcomes. I fix that. I help build strategy, connect the dots across teams, and drive execution that actually moves the needle.
It all starts with better decisions. And better decisions come from clarity around where you're going, alignment across how you'll get there, and the speed to act when it counts. When those pieces click, each decision builds on the last—creating momentum that compounds.
And here’s where AI can help. By combining human intuition with AI intelligence, AI helps you make higher-quality decisions—faster—tightening the loop between strategy and execution so you can move with clarity, act with confidence, and turn every decision into a competitive advantage. Whether you’re starting up, scaling up, or shaking things up, I’m here to help you unify strategy and execution—and weave AI into your decision-making to drive smarter growth.
Let’s make it happen.
Too many companies get stuck between good ideas and real outcomes. I fix that. I help build strategy, connect the dots across teams, and drive execution that actually moves the needle.
It all starts with better decisions. And better decisions come from clarity around where you're going, alignment across how you'll get there, and the speed to act when it counts. When those pieces click, each decision builds on the last—creating momentum that compounds.
And here’s where AI can help. By combining human intuition with AI intelligence, AI helps you make higher-quality decisions—faster—tightening the loop between strategy and execution so you can move with clarity, act with confidence, and turn every decision into a competitive advantage. Whether you’re starting up, scaling up, or shaking things up, I’m here to help you unify strategy and execution—and weave AI into your decision-making to drive smarter growth.
Let’s make it happen.
20 years. $500M+ in results. One clear focus—your growth.
Who is Peter Falk anyway?
Let’s talk about me for a minute
With 20 years of leading global consumer brands, I’ve built a track record of driving growth by aligning business strategy, brand, and commercial execution—delivering over $500 million in top-line sales. Along the way, I’ve steered digital transformations, tackled market disruptions, and found smart solutions to keep things moving forward. It’s been a mix of big wins and strategic pivots, always with an eye on tangible results and long-term success. Now, I’m taking that leadership experience and pairing it with AI expertise to help businesses turn strategy and decision-making into standout performance.
20 years. $500M+ in results. One clear focus—your growth.
Who is Peter Falk anyway?
Let’s talk about me for a minute
With 20 years of leading global consumer brands, I’ve built a track record of driving growth by aligning business strategy, brand, and commercial execution—delivering over $500 million in top-line sales. Along the way, I’ve steered digital transformations, tackled market disruptions, and found smart solutions to keep things moving forward. It’s been a mix of big wins and strategic pivots, always with an eye on tangible results and long-term success. Now, I’m taking that leadership experience and pairing it with AI expertise to help businesses turn strategy and decision-making into standout performance.
— As tested in the wild —
— As tested in the wild —
— As tested in the wild —
— As tested in the wild —
— As tested in the wild —
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Krik's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Krik's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Krik's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO, Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Krik's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
John Williams
CEO (Former), Norco Bicycles
"Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."
Mike Huish
CEO, Huish Outdoors
"Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"
Cory Dawson
Founder, DarkRacing
“As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”
Kirk Buxton
CEO, Kirk's Probiotic Soda
"Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."
Kirk Buxton
CEO, Krik's Probiotic Soda
this should be you :)
Now let’s talk about how I can help you!
Now let’s talk about how I can help you!
Your growth deserves expertise.
Brands I’ve worked with
Past & Present
Past & Present
Curious if we’ll be a good fit for each other?
I can help if…
I can help if…
I can help if…
You need clarity in aligning business, and commercial execution strategies.
We’ll ensure every piece works together to fuel your growth.
You’re looking for execution, not just ideas.
Together, we’ll move from plan to action, driving tangible results at every step.
You’re ready for decisions that compound over time.
I’ll help you build momentum with strategies that create sustainable, long-term growth.
You need clarity in aligning business, and commercial execution strategies.
We’ll ensure every piece works together to fuel your growth.
You’re looking for strategic execution, not just ideas.
Together, we’ll move from plan to action, driving tangible results at every step.
You’re ready for decisions that compound over time.
I’ll help you build momentum with strategies that create sustainable, long-term growth.
You want to leverage AI to make smarter, faster decisions.
We’ll combine human intuition with AI insights to amplify your results.
You’re seeking a collaborative partner, not just a consultant.
I’ll work with you to create clear, actionable strategies that fit your goals.
You’re scaling up, starting fresh, or navigating change.
I’ll help you turn uncertainty into a roadmap for growth.
You want to leverage AI to make smarter, faster decisions.
We’ll combine human intuition with AI insights to amplify your results.
You’re seeking a collaborative partner, not just a consultant.
I’ll work with you to create clear, actionable strategies that fit your goals.
You’re scaling up, starting fresh, or navigating change.
I’ll help you turn uncertainty into a roadmap for growth.
We won’t be a good fit if…
We won’t be a good fit if…
We won’t be a good fit if…
You’re looking for surface-level fixes.
My approach dives deep to create lasting, strategic impact.
You want someone to rubber-stamp decisions without challenging your thinking.
I’ll always push for what’s best for your business.
You’re not ready to consider AI or new tools.
I believe in using innovative solutions to supercharge outcomes.
You’re looking for surface-level fixes.
My approach dives deep to create lasting, strategic impact.
You want someone to rubber-stamp decisions without challenging your thinking.
I’ll always push for what’s best for your business.
You’re not ready to embrace AI or new tools.
I believe in using innovative solutions to supercharge outcomes.
You prefer a hands-off consultant.
I thrive on collaboration and being part of your journey to success.
You want quick wins without building a strong foundation.
My focus is on growth that lasts, not just short-term gains.
You’re only looking for task execution without a clear strategy.
I work where strategy and execution meet for maximum impact.
You prefer a hands-off consultant.
I thrive on collaboration and being part of your journey to success.
You want quick wins without building a strong foundation.
My focus is on growth that lasts, not just short-term gains.
You’re only looking for task execution without a clear strategy.
I work where strategy and execution meet for maximum impact.
Still not sure what this is all about?
AI Readiness
Answer key questions to receive a customized assessment and actionable insights to advance your AI transformation journey.
KPI Clarity
Bridge the gap between high-level strategy and day-to-day execution with clear, functional KPIs.
Momentum
Track progress toward your strategic initiatives with a momentum score that reflects your team's execution velocity.
What If?
Make better strategic decisions with AI-powered foresight into how each move could shape your business outcomes.
Decision StyleIQ
Discover your unique approach to making decisions and learn how to leverage your strengths.
Allocation Sim
Optimize your resource distribution across business functions with real-time visualization and insights.
AI Readiness
Answer key questions to receive a customized assessment and actionable insights to advance your AI transformation journey.
KPI Clarity
Bridge the gap between high-level strategy and day-to-day execution with clear, functional KPIs.
Momentum
Track progress toward your strategic initiatives with a momentum score that reflects your team's execution velocity.
What If?
Make better strategic decisions with AI-powered foresight into how each move could shape your business outcomes.
Decision StyleIQ
Discover your unique approach to making decisions and learn how to leverage your strengths.
Allocation Sim
Optimize your resource distribution across business functions with real-time visualization and insights.
AI Readiness
Answer key questions to receive a customized assessment and actionable insights to advance your AI transformation journey.
KPI Clarity
Bridge the gap between high-level strategy and day-to-day execution with clear, functional KPIs.
Momentum
Track progress toward your strategic initiatives with a momentum score that reflects your team's execution velocity.
What If?
Make better strategic decisions with AI-powered foresight into how each move could shape your business outcomes.
Decision StyleIQ
Discover your unique approach to making decisions and learn how to leverage your strengths.
Allocation Sim
Optimize your resource distribution across business functions with real-time visualization and insights.
AI Readiness
Answer key questions to receive a customized assessment and actionable insights to advance your AI transformation journey.
KPI Clarity
Bridge the gap between high-level strategy and day-to-day execution with clear, functional KPIs.
Momentum
Track progress toward your strategic initiatives with a momentum score that reflects your team's execution velocity.
What If?
Make better strategic decisions with AI-powered foresight into how each move could shape your business outcomes.
Decision StyleIQ
Discover your unique approach to making decisions and learn how to leverage your strengths.
Allocation Sim
Optimize your resource distribution across business functions with real-time visualization and insights.
Leverage my experience with these pre-built apps
Ready to make every decision count?
Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.
Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.
Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.
Follow additiv
pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
© 2025 additiv. All rights reserved.