You build it by knowing when to not look at the scoreboard.

You build it by trusting your gut enough to bet on ideas that aren’t guaranteed to land.

Is that risky? Hell yeah.

But so is playing small while someone else swings for the fences.

Here’s what I tell my clients: stop checking your pulse every five seconds and start acting like a company that knows where it’s going.

Want to create something worth measuring?

Good. First, stop measuring everything.

Take the shot. Launch the thing. Scare yourself a little.

And if it works? Great.

If it doesn’t? Even better—you’re learning faster than the spreadsheet squad.

But either way, you’re moving.

And that’s where the real wins live.